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- Wide appeal highlights the festival’s vital role in boosting economic activity and local demand
- Festival provides targeted training programs for the region’s youth, developing skills, and supplying qualified local talent to the labor market
RIYADH: The 26th Abha Shopping Festival is a key economic pillar of the Asir Summer Season, attracting visitors from near and far with a variety of commercial, cultural, and entertainment attractions.
Its wide appeal highlights the festival’s vital role in boosting economic activity and local demand, the Saudi Press Agency reported on Wednesday.
The festival also provides targeted training programs for the region’s youth, developing skills, and supplying qualified local talent to the labor market.
It features five shopping halls offering a range of products, including household items, clothing, perfumes, sweets, and other essentials.
Beyond commerce, the festival promotes tourism in the Asir region, blending economic activity with rich cultural experiences.
Visitors can enjoy shopping along with artistic and folkloric performances, cultural evenings, entertainment shows, and a lively amusement park.
These attractions enhance the region’s reputation as a tourist destination, encouraging longer stays and increased spending, the SPA reported.
This generates a positive economic cycle benefiting accommodation, restaurants, and transportation, while paving the way for new investments in tourism and commercial infrastructure.
Pavilions representing India, China, the Philippines, Morocco, Pakistan, Egypt, Syria, Jordan, Kuwait, Kenya, and Senegal enrich the visitor experience, adding a global touch to the markets and products on display.